From Kleenex to Fish Fingers: A 5-Pack of Staples Stocks Yielding up to 11%
Brett Owens, Chief Investment StrategistUpdated: April 24, 2026
Consumer staples are boring and reliable. And they typically pay generous dividends.
But generous has nothing on these fantastic yields from 5.2% to 11.3%!
Historically, staples have held up better than the broader market during downturns. Lately, however, that hasn’t happened:
Consumer Staples: A Rare Failure to Protect

Uncertainty fueled a staples rally across the first couple months of the year. But when the war in Iran triggered a near-correction in the S&P 500, the sector didn’t just take the same elevator down—they found a faster one.
The rub? The war sent inflation expectations through the roof. Defensive though staples might be, when consumers really start pinching pennies, they shift away from the pricey brand names that anchor this sector and into private-label products from smaller public and even private companies.… Read more



